Top 5 Fashion Games on Android in the UK: Q1 2022 Performance

The first quarter of 2022 saw notable trends for the top 5 fashion games on Android in the United Kingdom. Here's a detailed look at the performance of these apps based on weekly downloads, revenue, and active users.

Love Fantasy: Match & Stories from Long-WINd experienced a significant increase in weekly revenue, peaking at approximately $1.9K by the end of March. Weekly downloads showed a declining trend, starting from around 15K in December and dropping to nearly 8K by the end of the quarter. Similarly, weekly active users decreased from 50.1K to just over 30K.

Hair Challenge by Rollic Games had relatively low weekly revenue, fluctuating around $10 throughout the quarter. Downloads started strong at 21K in December but saw a decline to around 8.5K by the end of March. Active user numbers also decreased from 55.2K to approximately 31.9K over the same period.

Makeup Artist: Makeup Games from FunLanding Game Studio maintained steady weekly revenue, averaging around $100. Weekly downloads showed an upward trend, starting at 11K and peaking at 17K in mid-March before settling at around 11.4K. Active users increased from 26.6K in December to a peak of 36K in March, before slightly declining to 30.1K.

Project Makeover by Magic Tavern, Inc. saw the highest weekly revenue among the top 5, peaking at $60.2K in early January and ending the quarter at approximately $46.5K. Downloads decreased from 12.2K in December to about 4.4K by the end of March. Weekly active users also declined from 69.2K to 44.3K.

Outfit Makeover by Supersonic Studios LTD had no notable revenue during this period. Downloads varied, peaking at 16.2K in late February and ending the quarter at around 6.6K. Active users saw an increase from 5.4K in mid-January to a peak of 25.7K in late February, ending the quarter at approximately 15.2K.

For more detailed insights and data, visit Sensor Tower.